Friendship Day History

Friendship Day is a day for praising friendship. The day has been commended in a few southern South American nations for a long time, especially in Paraguay, where the principal World Friendship Day - International Friendship Day was proposed in 1958.

At first made by the welcome card industry, proof from long range interpersonal communication locales demonstrates a recovery of enthusiasm for the occasion that might have developed with the spread of the Internet, especially in India, Bangladesh, and Malaysia. Computerized correspondence modes, for example, the Internet and cellular telephones might promote the custom, since welcome companions as once huge mob is presently less demanding than some time recently. The individuals who advance the occasion in South Asia characteristic the convention of committing a day to pay tribute to companions to have begun in the U.S. in 1935, yet it really dates from 1919. The trading of Friendship Day endowments like blooms, cards and wrist groups is a well known custom of this event.

Friendship Day festivities happen on various dates in various nations. The primary World Friendship Day was proposed for 30 July in 1958, by the World Friendship Crusade. On 27 April 2011 the General Assembly of the United Nations announced 30 July as official International Friendship Day. In any case, a few nations, including India, observe Friendship Day on the principal Sunday of August. In Oberlin, Ohio, Friendship Day is praised on 8 April every year.

History

Friendship Day was originally promoted by Joyce Hall, the founder of Hallmark cards in 1930, intended to be 2 August and a day when people celebrated their friendships by sending cards. The second of August was chosen as the center of the largest lull between holiday celebrations. Friendship Day was promoted by the greeting card National Association during the 1920s but met with consumer resistance - given that it was too obviously a commercial gimmick to promote greetings cards. By the 1940s the number of Friendship Day cards available in the US had dwindled and the holiday largely died out there. There is no evidence to date for its uptake in Europe; however, it has been kept alive and revitalized in Asia, where several countries have adopted it.

In honor of Friendship Day in 1998, Nane Annan, wife of UN Secretary-General Kofi Annan, named Winnie the Pooh as the world's Ambassador of Friendship at the United Nations. The event was co-sponsored by the U.N. Department of Public Information and Disney Enterprises, and was co-hosted by Kathy Lee Gifford.

Some friends acknowledge each other with exchanges of gifts and cards on this day. Friendship bands are very popular in India, Nepal, Bangladesh and parts of South America. With the advent of social networking sites, Friendship Day is also being celebrated online. The commercialization of the Friendship Day celebrations has led to some dismissing it as a "marketing gimmick". But nowadays it is celebrated on the first Sunday of August rather than 30 July. However, on 27 July 2011 the 65th Session of the United Nations General Assembly declared 30 July as "International Day of Friendship".

The idea of a World Friendship Day was first proposed on 20 July 1958 by Dr. Ramon Artemio Bracho during a dinner with friends in Puerto Pinasco, a town on the River Paraguay about 200 miles north of Asuncion, Paraguay.

Out of this humble meeting of friends, the World Friendship Crusade was born. The World Friendship Crusade is a foundation that promotes friendship and fellowship among all human beings, regardless of race, color or religion. Since then, 30 July has been faithfully celebrated as Friendship Day in Paraguay every year and has also been adopted by several other countries.

The World Friendship Crusade has lobbied the United Nations for many years to recognize 30 July as World Friendship Day and finally on 20 May, General Assembly of the United Nations decided to designate 30 July as the International Day of Friendship; and to invite all Member States to observe the International Day of Friendship in accordance with the culture and customs of their local, national and regional communities, including through education and public awareness-raising activities.

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